In the United States, there is no coverage of curling on television outside of an Olympic year. It just doesn't happen. It doesn't matter how many broadcast records are set by curling. It doesn't matter that curling outdrew hockey on television during the 2010 Olympic Winter Games. It doesn't matter that, even on Wall Street, the televisions were focused on curling. Once the Olympics are over, curling is forgotten by traditional American broadcast media.
